THINK ABOUT WHY you pay for ads. Advertising provides us with the ability to gain massive visibility. We pay to access and get the attention of (our) audience we don't have conversational control of, yet. Once conversational control is gained we get permission to have a meaningful conversation with the people who will purchase our solutions to their problems.
Gut feelings are strong. They are meant to keep you safe, balanced, agile, and fearless in decision making. The same feelings shift as time passes. They become more controllable, comfortable. Yet, nothing has changed.
We all see the world differently, but if we can't see the end result in our approach, it becomes lose strength and make bad choices. The tension attracts us and scares us at the same time, be your gut feeling is to protect yourself from taking damage.
History repeats itself because people do very little to change it. We know the outcome, but we still go through with it anyway. The outcome is predictable and predictability becomes comfortable.